Business Opportunities in Vietnam’s Children-Focused Sector: A Strategic Market for Sustainable Growth
- Vinex Official
- Jun 27, 2025
- 2 min read
While many industries are facing saturation or fierce price competition, Vietnam’s children-focused sector remains a relatively untapped space — one that is expanding steadily, supported by strong demographic and consumption trends.
Why smart businesses are entering this space
1️⃣ A large, stable, and growing customer base
By 2025, Vietnam will have over 30 million children under the age of 18, representing nearly one-third of the population. This is a rare market where demand grows organically, driven by birth rates and rising middle-class income — not short-term trends.
2️⃣ Parents are loyal — but demand transparency
Vietnamese parents are:
Willing to pay more for safety, certification, and proven benefits
Influenced by peer reviews and parenting communities rather than ads
Likely to make repeat purchases once trust is established
3️⃣ High profit margins with digital scalability
Products and services for children are well-suited for direct-to-consumer models (D2C), particularly on platforms like Shopee, TikTok, and Facebook — with low setup cost and strong word-of-mouth potential.
What does the market data say?
Segment | Estimated Market Size (2025) | Growth Rate (CAGR) |
Kids’ apparel | 1.25 billion USD | 3.23% (2024–2029) |
Toys and educational games | 1.16 billion USD | 5.6% (2025–2033) |
Baby care & wellness | — | 10% annually (Euromonitor) |
These are profitable and scalable segments, especially in Vietnam’s tier-1 and tier-2 cities.
Business opportunities in Vietnam’s children-focused sector: Where to begin?
1. Understand regional & generational differences
Not all parents buy the same way.Gen Z parents in Hanoi or HCMC consume, compare, and review differently from rural Gen X. Segmentation is critical.
2. Choose a scalable model
Examples:
Educational toy brands by age group
Safe transportation services for schoolchildren
Organic baby food or allergy-friendly snacks
Child-safe clothing lines with sustainable materials
3. Ensure compliance and product safety early
This sector is heavily regulated.Non-compliance — even unintentionally — can lead to import rejection or long-term brand damage.
In fast-moving markets, timing and positioning are more valuable than scale. For businesses that think long-term, Vietnam’s children-focused sector is a strategic move — not a side bet.
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